Google Advertising

Advertising has always been the best way to promote products and services. There are many advertising platforms on the internet, but Google is the most powerful advertising platform on the internet. Google offers different types of advertising methods based on different costing methods. Google allows advertisers to display their ad to the people who search on Google.

Google AdWords

It comes as no surprise that Google AdWords is the most powerful advertising platform on the internet. If you want to target a particular kind of audience on the internet, you should go for Google AdWords because it is based on such keywords that people type into search engines to find something. There are different advertising methods in Google AdWords; for example Pay-Per-Click (PPC), cost-per-acquisition (CPA). Google AdWords is the name of the most advanced advertising method that allows you to manage everything from your user-friendly dashboard. The best feature of Google AdWords is that you only pay for results your business needs. Running an advertising campaign on Google AdWords requires critical
knowledge that makes you achieve more for less. Let us share that knowledge with you today.

Search Advertising

Millions of people do billions of searches every single day. What they search is not important; how they search is the question to be asked. The answer is simple; they open a search engine such as Google, Yahoo, Bing, Yandex, Baidu, etc. and write a ‘search query’ or ‘keyword.’ Search engine optimization is an important branch of internet marketing that helps business to appear higher in the search engine results pages of different search engines.

Shopping Ads

Google Shopping is a new venture of Google, and not many people have yet jumped in it. So it is a good time to try it if you want to reap early bird benefits from it. Research shows that an average person is used to spend 30 to 40 minutes to purchase a product in a retail store or any other market. On the contrary, it just takes a few minutes to complete a transaction on the internet. All over the world, electronic commerce is increasing at an astounding pace. Purchasing on the internet is convenient, costs less, and saves time. That is why more and more people now turn to the internet to shop online. This gives rise to the importance of ‘Shopping Ads.’

Experimental Design

Due to constant advancement in the world of technology, it has become difficult to keep up with the pace technological advancements are moving. In every part of the world, there are certain factors that make the business operations uncertain. It is important to mention that knowing the pros and cons of such factors can mitigate an array or risks thereby putting the management in the driving seat. A carefully devised experimental design can help us just do that. We can prepare an experimental design for you with the help of our consultant with lifelong experience in the field.

AdMob – Mobile App Advertising

The world AdMob is the short form of Advertising on Mobile. Just like Google AdWords, AdMob is the advertising program of Google for mobile devices. It was founded in 2006 when the new era of smartphones has just begun. It was the time when smartphone race started by companies such as Apple and Samsung and they never looked back. The smartphone industry is increasing at an astounding pace. At the same time, advertising on mobile devices is also increasing rapidly. Let us explain how advertising on mobile devices will help your business grow.

DoubleClick Advertising

There are different methods to advertise on the internet. You can show your ad on a search engine, a social networking website, or a newspaper website, to name a few. One way to advertise is with the help of DoubleClick Advertising by Google. It is a famous advertising method these days. Products and services are often promoted using double click ads. DoubleClick Ad Exchange works with AdWords and it is partnered with Google Display Network. It is actually a real-time marketplace for buying and selling ads.

Display/Banner Advertising

One of the most famous advertising methods is display advertising and banner advertising. Display advertising is a broad term that means displaying ads in different sizes and formats. By different formats, we mean displaying ads in the form of audio, flash, text, video, and images. Many companies are using banner ads to promote their products and services. You can display the ad of another company on your website; you can also display your ad on the website of another company. You can exchange your Ad with the Ad of another company as well. The banner ads you see on other websites are nothing but a form of display advertising.

YouTube Advertising

YouTube is the most famous video sharing website in the world. Founded in 2005, YouTube is the world’s 2nd most browsed website as per Alexa Internet’s statistics. There is no denying the fact that YouTube hosts millions of unique visitors each signal month. That is why advertising on YouTube is very beneficial for all kinds of businesses. Google is the parent company of YouTube and Google ads are displayed on YouTube. Both videos and text based ads can be displayed on YouTube. We can help you unleash the full potential of YouTube advertising.

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